Modern enterprises have understood the importance of establishing a strong web presence for their brand in the digital landscape in the form of an influential website.
A website is a powerful tool that help entrepreneurs to interact with the existing clients and attract and retain customers. But to build an award-winning website is a daunting task.
Despite investing millions in web app development, the websites of most of the enterprises fail to succeed. In order to help you with this, let’s explore the top seven reasons why most of the websites fall short.
1. Unclear Description Or Call-to-Action
Being an entrepreneur, it is mandatory for you to introduce your brand to every new visitor of your website. Describe in brief about your company and its mission and vision in the home page. Also, it is essential for you to guide the users to the next step by providing them with clear call-to-action (CTAs).
Make sure that your CTAs stand out by using the relevant size, color, and verbiage. Incorporate these CTAs into your website in such a way so that they don’t interfere with the users’ browsing experience.
2. Cluttered & Crowded Design
It is not a good idea to over complicate your website with too many elements or far too much information. Remove all the clutter and give a clean design to your website so that it can look visually appealing to the users.
Let’s take an example of ShoreTel, an influential website of a telecommunication vendor. You can see a refreshing balance of whitespace and content in the site. Also, every element placed on the site has a definite purpose to serve.
Here are a few ways through which you can develop a clutter-free design for your website:
- Give the site a simple, two column layout
- Keep the headlines, sub headlines, and the body copy as clear as possible
- Remarkable spacing between sentences and paragraphs
- Use a lot of whitespace
- Incorporate four primary colors with great contrast
- Logical use of icons and relevant graphics
Most of the websites nowadays follow the above-mentioned tips to take advantage of a clean and simpler design.
3. Absence Of Fresh & Valuable Content
You have to provide the users with fresh content that is valuable whether it be educational, informative, or entertaining. In order to grab users’ attention and retain it in the long-run, it is essential for you to offer them relevant content.
You can provide the content in many forms such as captivating videos, whitepapers, blog posts, ebooks, graphics, etc. Remember that content is the king and have the capacity to attract more visitors and convert them into permanent customers.
4. Difficulty In Finding The Right Information
According to different studies and research, it has been proved that most of the consumers prefer those websites which make it easy for them to find what they are looking for.
The sole motive of an ideal website is to connect the users with the information they came to find. If your website is easily navigable and captures the interest of the users, you have made good design decisions.
Even if you have multiple products, you should organize your site is such a way so that it doesn’t look chaotic. For instance, the Microsoft website has multiple products to offer but most of them are well-arranged as sub-domains under the primary microsoft.com domain.
5. Your Website Is Not Optimized For Mobile Devices
Most of the modern customers access the web via mobile devices and smart phones. Therefore, it is vital for you to optimize your website for mobile devices so that it provide the users with the best possible experience even if the user is accessing the website from their mobile. If your website won’t function smoothly on smart phones then it is definite that the mobile users will abandon it then and there.
6. Not Generating Enough Leads & Demand
One of the most important goals of an entrepreneur is to increase the leads and prospects; the second most significant objective is generating awareness about their brand in the market. Both of these objectives are linked with each other.
If your website isn’t generating new prospects or demands, then it’s not doing the work properly. Apart from looking pretty, a website also serves as a powerful extension of your sales team to help boost new business.
Most of the enterprise websites offer only bottom-of-the-funnel offers, such as a “Contact Sales” request. It’s not enough because it is beneficial only when a user is ready to buy. But a majority of a buyer’s purchasing decisions happens even before the sales executive knows about it.
Therefore, your website must have top-of-the-funnel content (whitepapers, infographics, ebooks), middle-of-the-funnel content (demos, case studies), and bottom-of-the-funnel content (contact sales request, product information) so that to capture demand at every stage of the funnel. A website should also help entrepreneurs in creating awareness about their brand by driving potential traffic and leads.
7. Sounds Like A Corporation And Not A Human
Your website should be developed in such a way so that the users can connect to the human factor when they interact with it. Use the relevant tone and language in a consistent manner across all the pages of your website. It will allow you to make your users aware of what you sell, how your products work, and why should they buy them.
It is not a good idea to over complicate your website with jargons and heavy terminology. Also, don’t be too creative while developing the basic elements of your website, such as icons, buttons, graphics, animations, etc. Keep these relevant and familiar so that the users can connect with them easily.
By avoiding the above-mentioned mistakes you can easily develop an ideal website to enhance the digital reach of your business.